Convenience Redefined Online shopping
Over time customer preferences and behavior have undergone an evolution. Technology is largely to blame for this shift and businesses have no option but to make adjustments accordingly or be rendered obsolete. Convenience is inscribed in bold across most customers when it comes to shopping and research. Convenience is defined through accessibility, both physically and virtually which explains the move by businesses to set up branches and stores closer to the customers while setting up online shops with easy check out process. In the past, customers would have to visit stores and in most cases several stores before identifying the one that stocks what they need. This was a very inconvenient way to shop, compare products, designs, prices among other factors that influence the purchase decision. Presently, thanks to technological advancements, customers can easily peruse different businesses online through their websites, online shops and social media pages. Acquire valuable informa...