Convenience Redefined Online shopping

 

Over time customer preferences and behavior have undergone an evolution. Technology is largely to blame for this shift and businesses have no option but to make adjustments accordingly or be rendered obsolete. Convenience is inscribed in bold across most customers when it comes to shopping and research. Convenience is defined through accessibility, both physically and virtually which explains the move by businesses to set up branches and stores closer to the customers while setting up online shops with easy check out process. In the past, customers would have to visit stores and in most cases several stores before identifying the one that stocks what they need. This was a very inconvenient way to shop, compare products, designs, prices among other factors that influence the purchase decision.

Presently, thanks to technological advancements, customers can easily peruse different businesses online through their websites, online shops and social media pages. Acquire valuable information regarding the products as well as compare prices. Technology has even made it possible to complete payment for products online and businesses have matched this with timely door to door delivery services. All this points to one thing – convenience. This is what the present day customers seek in their purchases. The online shopping concept first started with a few sectors but has been adopted by nearly all industry players. From food, clothing, households, machinery to even entertainment products. Businesses that have embraced this dynamic move have recorded significant growth such as increased sales turn over, customer base and profitability. Prime Puff Paper, an online tobacco accessories retailer in Dammam, Saudi Arabia has confirmed the growth associated with online shopping for customers in Saudi. According to the management, Prime Puff Paper has tripled its sales for Tobacco rolling paper after setting up an online shop while offering deliveries to customers in all the major cities in KSA.

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